expands services and raises $10m financing led by DFJ.

General contractor - Startup company has raised a $10 million financing round led by DFJ, with participation from existing investors Maveron, Madrona Venture Group and Two Sigma Ventures. We will use the capital to expand Pro’s home services into 10 or more cities across the US.

Homeowner Challenges

Homeowners spend nearly $400 billion on home renovation and remodeling projects each year. However they have shared that working with contractors can be a stressful experience. Quotes can be hard to understand and estimates lack detail. Projects routinely go over budget and schedule. General contractors are also often not responsive. They fail to communicate well and set appropriate expectations. Solutions

At is taking a customer-centric approach to the home improvement industry. Pro has assembled a skilled, in-house team of carpenters, electricians, and project managers and has been licensed as a general contractor. We bring our values of transparency, responsiveness, and continuous communication to every project in order to delight our customers.

Our service takes a technology-first approach to contracting. For example, Pro has developed a quoting engine that delivers an accurate, transparent quote in a fraction of the time it takes the average contractor. uses mobile apps to manage our field staff, capture and convey updates from work sites, and enable digital invoicing and mobile payments. We’re just getting started with our mission of delivering a world class experience to homeowners. Pro won’t stop until that has goal been achieved. We believe every homeowner deserves a project delivered above their expectations. Check out the Portfolio to see examples of recent projects.

Our new funding marks the next chapter in Pro’s journey. We will expand our focus in order to offer the most reliable, tech-­enabled general contracting services available. The team will accelerate investments in technology with a goal of providing same or next day quotes. We will create a fully digital customer experience across all our projects. Perhaps most importantly, Pro will invest in top talent to scale to additional markets and further improve our service.

Working With Proven Leaders

Bill Bryant from DFJ is joining our Board. Bill comes with a tremendous amount of operating and venture experience from his own entrepreneurial endeavors as well as investments made while he’s been at DFJ. is honored to have Bill and DFJ as a part of the family as they have a successful track record in making bold bets on game changing companies like Tesla, Box, Katerra and Redfin.

I’m personally very proud of the entire team and what we’ve accomplished over the past several years. A recent customer shared, “Efficient, helpful, affordable and very
knowledgeable about the RIGHT WAY to go about our project. We will be recommending to friends and family.” We’ve come a long way. There remains a long road ahead to achieve our vision of delivering the most customer-friendly home improvement experience for homeowners.

–Matt Williams, CEO

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About the Author: is a full-service home remodeling and construction general contractor serving the greater Seattle, Denver, Phoenix, San Francisco, San Jose and San Diego area. Home improvement is hard, and we make it easier for you every step of the way. That starts by understanding your goals, whether it’s making a space more livable, expanding your home, repairing damage, adding room for relatives, or something completely different. We’ll work with you to ensure you’re happy with the project from start to finish.